How Jared Easley went from conference attendee to co-founder of the Podcast Movement.
Why podcasting can help you build your brand, authority, and network.
How starving the doubts and taking action changed Jared’s life, and how it will change yours!
How to help market leaders in a surprising way and build great relationships with them.
How being a team player allows you to build your entrepreneurial career faster and easier!
What you can do today to replicate the same results!
Today’s guest
Jared Easley, co-founder of the Podcast Movement, is a full time entrepreneur, speaker, trainer, consultant and the creator and host of the Starve The Doubts podcast. He interviews successful entrepreneurs about overcoming self-doubt and fear management. His guests include Seth Godin, Guy Kawasaki, Pat Flynn, and many others.
Today Jared joins us to share his story — from attending the New Media Expo 2013, through launching a successful podcast with guests that are at the absolute top of their market, to building relationships with his market’s leaders and celebrities, to finally following a gap he saw in the market, and co-founding his own event.
Podcast Movement
Here’s more information about the Podcast Movement, as appears on their website:
” In August 2014, hundreds of past, present, and future podcasters will converge on the Westin Galleria Dallas for two packed days and nights at the first ever Podcast Movement.
Podcast Movement 2014 will be THE gathering for anyone interested in podcasting. You can expect to find a place where not only will you leave motivated and inspired, you’ll leave a BETTER PODCASTER.”
If you’re going to be in the US in August, go ahead and check the different ticket options. Over 500 people already have their tickets!
Podcast Incubator
One of the things that Jared and I mentioned today is just how powerful podcasting is. It’s an amazing strategy that helps you:
Build up your name, brand and authority in your niche
Interview, network, and connect with your niche’s market leaders and celebrities
Grow an engaged audience of thousands within weeks
Build your mailing list rapidly and easily
Become a sought-after speaker, mentor, consultant and author
If you’re interested in becoming a successful podcaster, I’ve created the perfect resource for you. The Podcast Incubator is the #1 step-by-step, over the shoulder training course and community for podcasters, and it’s now open to the public.
My students already see amazing results, where not only all of them get into the top of the Apple New & Noteworthy rankings of their category, many of them outrank huge names in the main rankings including one show outranking Pat Flynn, John Lee Dumas, Amy Porterfield, Seth Godin, Michael Hyatt, Chris Ducker, Tim Ferriss and others!
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Just a year ago I met Jared at Pat Flynn’s meetup in Vegas. A year later – he hosts the podcasting sensation, ‘Starve The Doubts‘, where he already featured amazing guests (like Seth Godin) and now – he’s an NMX speaker!
The Answers!
What are the must-read books for entrepreneurs in 2014?
Srini: I recommend Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims. It’s all about how doing small things can lead to bigger things; taking affordable loses (things that won’t bankrupt you or leave you destitute) approach to the risk and innovation. Anybody who does creative work should have this book in their arsenal.
Meron: I recommend The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business In Any Field of Mike Michalowicz, which tells the concept of kicking out the ‘best practice’ – of trying to get tons of customers, and realizing that you don’t need tons; you just need the right customers that are like you. You want only the customers that you understand, and understand you. That’s how you make a business that makes you happy and not just makes you money.
What podcasts should an entrepreneur follow in 2014?
Srini: I recommend Off Camera by Sam Jones; Jones interviews comedians, musicians, filmmakers and people like Tony Hawk and Stacy Peralta — a bizarre mix of people you don’t typically find in the online world.
Meron: Mixergy, a must-listen podcast for any entrepreneur.
What’s one thing that really worked for you in 2013, that entrepreneurs should try in order to make 2014 work for them?
Jared: First is the simple act of doing. Go ahead and take that step because no one wins by sitting on the sidelines; you have to get in the game. You may not have all the answers but just thinking about your current job or business, you didn’t have the answers when you first started that. You were either mentored or asked questions to people who knew and you learned. As you learned, you get to be competent; you’ll figure things out and you shift and pivot along the way.
Second, Consider being the “noticer“. If you can first notice other people, there’s a likelihood that those people will begin to notice what you’re doing, and the law of reciprocity will eventually kick in. So, for people who are trying to build an audience or trying to grow their brand, consider ways that you can notice your prospect first and that will have a powerful opportunity to build up into a rapport-building relationship which can then grow to be a client or customer.
David: Get a business coach or get someone to mentor you, especially if you feel a bit stuck, not quite sure, you’ve been trying and been going at it for awhile, but things haven’t been quite fallen into place, I think sometimes you need a bit of outside perspective that can help get you on track.
Srini: Write a thousand words a day. It’s done wonders for me. Don’t think of it as a task or a to-do, think of it as a habit. To learn how to form this habit – check out The Power of Habit by Charles Duhigg [we go through Srini’s habit cue, routine and reward loop in the episode – MB].
The thousand words don’t have to be good. By creating all these crap, you’ll be able to find gold.
Meron: Figuring out who’s your avatar, who are you really talking to. This helped me immensely realize what I can offer them and what do they really need. Once I did that, the resonance multiplied by a huge factor.
What’s the one thing you’ll focus on in 2014?
Srini: The Instigator Experience, the conference we’re doing that will make a lasting impact and complete other things.
Meron: Shipping. I need to stop worrying about if things will do well or not – just ship and find out. The focus is going to be to get things out the door.
Jared: Shipping, too. I have a product launch coming out and I wanted to do more meet-ups. I see the power of meeting face-to-face and at this point in the game for me — I’m just new and don’t have a massive audience yet — that just makes sense to continue to do that: Strategic alignment with key people just like Inspiring Innovation — bringing people together and learning from them, he’s going to do that as well.
David: The plan is to focus on the App market, create bigger apps and games, and also pre-empt some adjacent services which will be offered to app developers.
Final words…
Srini: Really, at the end of the day, it just boils down to your tolerance for risk. The more you keep upping the ante and the more you keep trying bigger things, the more interesting outcomes you’ll get. The other thing you have to realize is it’s not just about winning, but also learning. If you do something and it doesn’t work and you learn and develop a skill that you can lead on to something else, that can be tremendously useful.
Jared: Read ‘Little Bets’, read ‘Flourish’ and listen to ‘Mixergy’!
David: A lot of people are focused on finding their passion and can be paralyzing sometimes. It’s great to find something you are passionate about – if you manage to.
I think it’s better to focus on doing and seizing opportunities that you see. Sometimes passion comes later; you can find passion in what you’re doing. If you really want to leave your job and start a business, then just start even if it’s not perfect. That might give you the opportunity to leave your job and later down the track, do something that you’re really passionate about once you already have the funds and can do that more easily.
Meron: This quote: “I won’t let anybody walk through my mind with their dirty feet.” –Gandhi
Look, you hear these podcasts, read these books and blogs, have all these inspiration and then someone close to you — friends or family or whatever — somebody just crushes your confidence. If you want 2014 to be amazing, you really need to resist that.
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Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.