Starting an Infographic Design Company
18 months ago, John T. Meyer co-founded Lemon.ly, as part of his plan to make the world an easier place to understand. Currently, Lemon.ly achieves this by creating beautiful infographics, but as you’ll find in today’s interview – John has bigger goals than that.
There are few things that make John’s story unique. The first one that comes to mind is the size of his clients. I don’t know many entrepreneurs that in their second business manage to secure mega companies like Nike, Pepsico (owners of the Pepsi, 7UP, Quaker, Tropicana and Doritos brands and 17 other well-known brands), or the Marriott within their first two years in business.
But there are other interesting factors. Location, for instance. John and Lemon.ly are located in South Dakota; almost the least populated USA state, and definitely not a major business or technology hub.
And of course, big part of what makes Lemon.ly special is their founder’s story. But first – what are infographics anyway?
What Are Infographics
The best way to explain what’s an infographic — is to show you one! As you’ll see, it’s a tool to organize data in a visual way that allows us to understand and remember it ; a lot quicker, for a longer time, and at a deeper level.
Starting A Design Business
How did John T. Meyer end up starting Lemon.ly?