Fantastic post by Seth about something that every entrepreneur needs to be reminded of from time to time.
the farmer who grows corn has no illusions about what his job is. He doesn’t avoid planting corn or dissemble or procrastinate about harvesting corn. And he certainly doesn’t try to get his neighbor to
grow his corn for him. Make more decisions. That’s the only way to get better at it.
This year I’m determined to set better and more effective goals than ever before. To do that, I first sat down and went through the mistakes I made in 2012. This resulted in the 9-step checklist that follows. You are holding me accountable this year, so hopefully you’ll see for yourself how effective this is.
#1: My Resolutions Must Resonate With My Core Values
As I mentioned yesterday, I’ve finally been able to compose a list of the 6 values that are the most important to me. This list will be used to filter all candidate goal for this year’s resolutions. Most of the problems that arose during last year were rooted with miss-alignment between my core and the goals that I’ve set.
Implementation: I did not filter anything out while I was mind-mapping, outlining, and writing my resolutions. Everything was allowed on paper. Only when I started editing, I filtered out more and more goals, making some tough decisions along the way, removing stuff that’s not ‘me’.
Does it mean that something that was removed from the list won’t get done in 2013? Not necessarily. But it does place it at the bottom of my priorities when compared to stuff that did make it into the list.
#2: I Must Be Held Accountable
Anyone that I’ve interviewed for the magazine this passing year, talked about accountability. It’s pretty basic, and I’m heavily counting on you guys on this one 🙂
Implementation: This blog post.
#3: The List Must Be Balanced
My 2012 resolutions where completely biased to business. This year at least 30% of the resolutions must resolve personal growth and pleasure.
Implementation: Remove low priority business goals.
#4: I Must Let The Universe Know
No one can help me reach my goals if I don’t share them. I strongly believe that when you declare your goals in a clear and concise way, both your brain and the universe help you achieve them. Whether it’s by giving you the right ideas, bringing you the right people or offering the needed opportunities. It’s like tuning in to the perfect radio station.
Implementation: This blog post.
#5: Goals Must Be Clear
This one is pretty obvious. Nothing vague ever gets done.
Implementation: I will use Google’s “Objective, Key Results (OKR)” method. I’ll explain in-depth after the checklist.
#6: Goals Must Be Measurable.
This one is also obvious. If something’s not measurable, it’s not manageable.
Implementation: OKR.
#7: Goals Must Be Time-bound.
There must be an urgency to a complete goal. See Parkinson’s Law to learn why.
Implementation: This is a tricky one, as most of my goals are based on an ongoing effort. This has to be broken down. For instance, going from 100 to 20,000 paid magazine subscribers within a year requires a monthly growth rate of 59%. But a 59% growth rate can be measured and worked towards every single month, instead of a yearly basis.
This will prevent me from waking up cold-sweated one morning in June, trying to figure out if I’m on track.
#8: Goals Must Be Actionable
Goals need to have a clear definition of what has to be done in order to achieve them.
Implementation: Action plan made for quarterly and monthly OKRs.
#9: Goals Must Be Described In Present-Progressive Tense
Goals must focus on the positive and be written in present-progressive tense. This is a tip I picked up last week from my good friend Farnoosh, on her episode 73 of her podcast: How Not to Make New Year Resolutions.
Implementation: Instead of saying, “I will make the magazine a success”, I shall say, “I’m making the magazine an even bigger success”. Tell the brain it’s already doing it, and be positive about it.
OKR? What The Eff?!
OKR Stands for Objective, Key Results. It’s a system originating from Intel, the chip manufacturer, but was made famous by a small company called BackRub, although you might also know them as Google (honest to god, Google was originally named BackRub).
Here’s how it works (dead simple):
You set an objective that inspires you and gets your juices flowing. The objective has to be time bound.
You define 3-4 key results. Each key result is measurable and clear. These results will serve for focusing, planning and measurement; They must pose a serious challenge.
You will try your best to achieve the key results. As you set very challenging ones, if you hit the 70% line your good. If you hit 85%… You aimed too low to begin with! Gotta keep that brain of yours inspired with great challenges!
Here’s an example OKR:
Objective: I’m making the Inspiring Innovation magazine an even bigger success in 2013. (Notice the positivity + present progressive tense.)
Key Results:
Grow my subscribers base to 30,000 (65% monthly growth rate).
Interview all top 20 leaders of the solo-preneurship world.
Get listed in Apple’s top #5 Business & Investment magazines ranking of the US Store (see how detailed that is?).
Get 2-3 sponsorship deals summing to $100,000.
From the yearly OKR you derive your quarterly OKRs. Some people go as far as deriving weekly and even daily OKRs — I don’t think I’ll go that far, but I’m planning on going monthly.
So there you have it! This is my checklist for creating this year’s resolutions, and I’m almost done. I plan to post it tomorrow, so make sure you come back and check it out — some cool projects going on.
What are your tips for creating valuable new year’s resolutions? Let me know in the comment section below. If you likes what you’ve read, please LIKE this post or click on the Tweet button. I’ll really appreciate it!
2012 was an amazing year for me. I left my dead-end job; I started an entrepreneurship magazine; I moved to a new country; I spent 1×1 time with internet marketing gurus Ed Dale and Guru Bob; I attended the ePub conference in LA and met amazing people who have become dear friends of mine; I moved countries once again, and finished 2012 by helping Julie launch her own makeup magazine.
Here’s the funny thing: Judging by my last year’s resolutions I had little hits and a ton of misses. How can a year — where I hardly accomplished any of my plans — end up so great? That was the question I needed to answer in order to make 2013 even better.
I Was Lucky In 2012
I got lucky in 2012, but that’s not surprising given the fact that luck can be created by massive action taking. In 2012 I unleashed some wild action-taking practices, and made sure to grab the bull by the horn. But how can I use my new year’s resolutions to guide and direct the sheer force of action-taking in 2013?
I found the answer to this question at the LA Marriott Airport Hotel, in the hands of Phil Lopez.
All goals are composed of ‘what’, ‘why’, and ‘how’; All of your goals must resonate with your core values. The ‘what’, the ‘why’, the ‘how’ — must all resonate with the ‘who’. Find the ‘who’, and the rest becomes obvious.
Many of my 2012 resolutions where about the lifestyle I wanted to live. As it turns out, I was reverse-engineering this lifestyle goals using the wrong thinking path of “How->Why->What”.
For example:
“I hear Pat Flynn is making good money from niche websites” — that’s the ‘how‘.
“I want to quit my job and never work for corporate again” — that’s the ‘why‘
“I need to make good passive income to allow that” — that’s the ‘what‘.
The result? In 2012 I set to build 3 successful money-making niche websites. I focused on “good” niches, not on niches that I had any interest in.
When you start with the ‘how’ or the ‘why’, your goals are born out of fear, greed, and short-sighted thinking. Ultimately, the ‘what’ does not resonate with you, and the goal is missed. As I hate writing about stuff that I don’t care about, it was incredibly stupid of me to resolve to do just that!
How I Found My Deeper Calling
The correct path to choosing your goals in life, explained Phil, is starting with who you are and then realizing what you want and why. At that point, the how should become obvious. It’s “Who->What->Why->How” vs. the common “How->Why->What”.
Using an exercise that Phil gave me (and is included in his fantastic new book, scheduled to be released at Q1 of 2013), I finally found my ‘who’. These are my 6 core values that will serve as my compass in 2013:
Curiosity
Determination
Optimism
Making a difference
Personal Growth
Going the extra mile
Putting The Rubber On The Road
Looking at these values, I realized that my problem was not corporate vs. entrepreneurship or freelancing. My problem was that I was not satisfying my core: I was not making a difference. I was not growing.
Look, I know there’s an endless debate of “Should passion be your work? Should work be your passion? etc.” But reflecting on 2011 and the first half of 2012, I extracted the following three life lessons:
3 Lessons I Learned About Life In 2012
The base of leading a happy life is to enjoy what you do.
It really doesn’t matter how much money you make if you don’t enjoy what you do.
There is no sum of money in the world that is worth wasting your time for.
It’s now time to create my resolutions for 2013
This year I’m using a different process, combining core values with Google-style goal making. I will share the process and my resolutions with you on my next blog post — I bet it could help you with your own resolutions, so stay tuned!
How about you? Did you make your 2013 resolutions already? Answer YES or NO in the commets section below!
Issue #4 is out, featuring as cover story Chris Ducker, #1 outsourcing world-expert on outsourcing and building your business [exclusive interview].
Here’s a small taste:
Also including:
AMAZING interview with the super inspiring Benny Hsu – founder of the app sensation Photo365. We talk about app development, entrepreneurship and personal development [exclusive interview]
The 80/20 Rule – what is it and why it will change your life [By Yaro Starak]
The unexamined life – how to empower your highest human potential [by Phil Lopez]
How to stop saying ‘I can’t’ [By Farnoosh Brock]
How to get 37Signals’ best seller ‘Getting Real’ for FREE! + a Book review by Oliver Nassar
Podcasts of the month
People you must follow
and more!
How much does it cost?
You can get a FREE 2 months trial for the magazine, and cancel at any time.
Just go to this link from your iPad and hit the SUBSCRIBE button once the app is installed: http://inmag.co/mag
Wow, what a day it’s been, with all the Instagram hurrah. Who would have believed they’ll cave so quickly, or at all? Any way, if you’ve been following the blog for a while, you would’ve seen this coming (that’s a 7 months old post).
The whole issue of the amount of control that these media outlets and social networks have on our lives has spurred an interesting debate online, and I want to share with you my take on this.
If you’re short on time, make sure you at least read the bottom line of this post.
A good friend of mine, Natti Bar On, wrote yesterday:
…On one hand, media companies and newspapers are breaking down. Many people are affected by this change – writers, editors, photographers, journalists, advertisers […] These are people who dedicated themselves to become masters of their craft, a craft that is slowly becoming obsolete with the introduction of new technologies and applications
On the other hand, the new media companies are abusing our trust, down slippery slopes and treacherous roads, trying to cut us up into profitable pieces…
Here’s my reply, and my take on this issue:
Natti, I personally think it’s the most exciting time to be alive in human history.
I believe that much like any change that has happened to the human race, those who adapt, will survive and come out on the other end with flying colors. Many of these titans are seeing their WELL DESERVED fall, however sad it might be for those working for them (being an ex-broadcaster for the Israeli Broadcasting Authority, I personally know plenty of those).
I just interviewed someone yesterday who’s making a living from selling Kindle books for 99 cents a piece. Could he have done that while fighting traditional publishing at its prime? No way. Could I, or any one of my colleagues, have published a magazine and compete against Oprah or Harvard Business Review even a year ago? Not a chance.
The internet is democratizing and denationalizing the world, and with borders erased — much of the “old world” goes away with it. People are finally providing value to other human beings regardless of their location, religion, skin color or dialect.
One thing hasn’t changed in the world.
People still exchange money for value. But the venues, the accessibility, and OUR expectations have changed. We expect to get more value for our dime and our time. We expect to get it at the time and place that’s comfortable for us, wherever and whenever that may be.
Titans have abused our trust, money, talent, access and knowledge since forever. At least now we have a choice: We can opt to leave Facebook, Instagram, and (dear god) even stop using Google if we want to. It’s our choice.
I didn’t use Facebook until 2 months ago, and it had no negative implications over my life.
I disagree that the journalist or photographer crafts are becoming obsolete. But these crafts are EVOLVING, and so should these professionals too. With technology becoming affordable, easier to use and more available, having 10,000 experience hours under the belt just doesn’t pull as much weight anymore. They need to find a way to once again provide VALUE using their SKILLS, that’s the harsh truth.
Farmers had to do that, wagoners had to do that, and you know – programmers have already been doing that since the ascend of the PC era, with technologies and practices changing every single minute.
As Chris Guillebau framed it – “Value is created when a person makes something useful and shares it with the world”. We should all seek for every opportunity to help others and make something useful, instead of junk. I strongly believe that those who will provide value shall prevail.