Do you struggle with marketing? Does the thought of writing a sales letter make you cringe? Awesome – then today’s episode is just what you’re looking for!
Today I’m joined by my new friend, Derek Johanson, for a quick talk about a crazy hack that we both believe will help you break through the glass ceiling, and become the marketing and copywriting Jedi that your business needs you to be!
Episode Highlights
A (very) surprising hack that can turn any novice into a marketing genius
Why learning copywriting is like learning a new language – and how to not suck at it!
Why you should take the CopyHour Challenge – and how to get it for free đ
If you havenât already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. Itâs the most amazing way to help the show grow and reach more people!
Affiliate Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.
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I have some exciting news for you, and one AMAZING, FREE, EPIC, MIND BLOWING resource, that is guaranteed to take your online business to the next level!
The News
I am so excited to announce that I have been chosen to speak at the biggest branding conference in the world: The Branding Summit.
But much more exciting is the fact that you are getting the full virtual access pass for FREE!
The Details
If you ever wondered how to create a successful online brand and business or if you wanted to take your online business to the next level – this event is exactly for you:
Learn the best branding strategies from the world’s leading branding experts
Let the leading online entrepreneurs of our time show you how to build authority in your niche
Get everything you need to start creating your own successful and prolific online brand (and business)
âŠand get it all from the comfort of your own home (or office) – for absolutely free.
The Branding Summit starts on November 17 and will go on for 4 entire weeks of superb education. You will find talks by experts including John Lee Dumas, Yaro Starak, Danny Iny, Natalie Sisson, Neil Patel, Susan RoAne, and many others.
By heading over to The Branding Summit and claiming your virtual pass right now, you will be get complete access to all of these sessions.
Note this: You’ll be able to sign up for free access until the event ends in December, BUY you’ll only be able to get access to sessions that take place after you claim your virtual ticket.
So it is in your best interest to head over and claim it now – so you can get access to ALL of the sessions.
Check out this quick episode with Navid Moazzez, the host of the summit, where he explains all the details for the Inspiring Innovation family!
This is a story of a man who managed to crack the glass ceiling, create a business that provides him the freedom lifestyle he always wanted, and say âso long!â to corporate America – all while working the 9 to 5, raising his daughters, and handling all of lifeâs liabilities!
Building A Business While Working The 9 to 5 –Â Episode Highlights
How to build a business while working the 9-5 and raising a family – even if you don’t have much time or money!
How to turn service based businesses that charge money per hour into passive income streams.
How to deal with competition and with people that try to win by underpricing you.
Today’s Guest – Jeff Mendelson
Today’s guest, Jeff Mendelson, shared with us today how he went from the frustrating days of bumping against the glass ceiling in a technical job, seeing all the unqualified people around him getting promoted instead of him, and through creating the exit route and finally – getting off the hamster wheel.
But the most surprising part about Jeff’s story, is that by walking away from the safety of the 9-5, he ended up saving himself:
Over the last 5 years, all of his previous employers went out of business. The last man standing, was Jeff Mendelson, and his business, Las Olas Tech.
Las Olas, meaning âthe wavesâ in Spanish, provides online solutions – from web design, social media management, pay per click campaigns and SEO, to complete web presence strategy.
There are two important lessons that I want you to pay attention to when listening to todayâs story:
The first, is How Jeff realized that he just doesnât have the time required to build a sustainable business while working for the man and being a family man, and the unorthodox solution that he found to make it work.
Second, is the business strategy that allowed Jeff to turn a service business charging money for hours into recurring revenue streams that guaranteed that bills will be paid â even when the market took a downfall.
Scroll to the top of the post and click the “Play” button now.  I know you’ll enjoy Jeffâs story just as much as I did.
By the way, itâs his birthday tomorrow, so Iâd really appreciate it if you could leave him a quick âhappy birthdayâ comment below! I know it will mean a lot to him! đ
In this episode, David Long (on of America’s top 1% income earners!) shares his success tips: the 7 principles that you can duplicate that made him millions!
Tips For Success: David’s 7 Principles – Episode Highlights:
How David Long turned his life around – from losing his house and moving back to his parents, to starting a company from the garage and growing it to a $10M annual revenue machine
The 7Â actionable principles behind David’s success that you can start applying right now to your business and life
The secrets behind what makes managers, leaders and entrepreneurs truly great
How to achieve all this, and be able to take 22 weeks off a year!
The 7 Success & Leadership Principles Of Todayâs Guest
25 years ago, David Long was two weeks away from losing his house to foreclosure. He managed to sell his house at the last minute, and moves back to his parents house with his wife and tail tucked between his legs.
In just a couple of years, he had changed jobs seven times, and the job he was currently interviewing for had so many applicants that the interviewing manager announced that the initial salary will be cut by 25% â not enough to plug Davidâs leaking ship.
Everything he tried seem to have failed and crumbled between his fingers. He was desperate to find a way out of his parents house, and out of the financial hold that he dug. But fast-forward to 2014⊠David’s company, âMy Employeesâ, is projected to make over $10 million in sales this year.
Clearly, a lot of happened in 25 years.
Today, David is in the top 1% of income makers in the entire United States. He takes an average of 22 weeks of every year, which he spends with his wife, family, and friends at his beach house, traveling the world, and riding his bike from coast to coast.
On todayâs episode, David shares the seven key principles that allowed him to become a top manager and leader â two key skills when trying to build a great company.
You may scroll to the top of this post and click the âplayâ button for the entire story behind his business, or carry on reading to find out his top success tips and seven principles for becoming a top manager and leader.
The R.E.W.A.R.D.S. Principles
Davidâs seven principles for becoming a top 10% manager or entrepreneur are can be memorized with the acronym R.E.W.A.R.D.S.:
Reconnaissance
Education
Winners Emerge
Attitude
Recognition
Duplication
Success.
Let’s review each one in detail:
1. Reconnaissance
Reconnaissance, or recon, as called in the military, is all about figuring out if you have the right people in your team – both managers (if you have them), and employees.
Research shows that there is a ratio of 10:1 between actively engaged and actively disengaged in world-class companies. In the average company, on the other hand, the ratio drops to 2 engaged employees for every 1 disengaged.
Here’s a visual way to look at it that will make a lot of sense:
Photo courtesy of MyEmployee and David Long
Now, a research by the Gallop Research group concluded that having fellow associates that are committed to doing a great job is among the top 10 things that make employees and team members happy.
Every disengaged employee is weighing your business down and slowing everyone else around him (even if itâs just you and a disengaged VA!). And this is what recon is all about:
Find the disengaged members of your team
Either fix the issue, or let them go
Repeat
Or in Davidâs own words – âHire, Train, Prune, Repeat!â
2. Education
âWithout consistently learning and educating yourself and your staff, you will become roadkill to someone more ambitious than youâ, says Long in todayâs episode.
Sounds harsh? Maybe, but it also makes great sense.
David attributes most of his success to being an avid reader and listener, and for instilling this trait in all of his employees. In fact, he runs a book club at his company, and pays people to participate!
âSay what?!â, you ask? Yeah, itâs pretty unique. You can hear David talk about it in the interview at 3:20. The Important thing for you to know, is that magic happens in Daveâs book club meetings:
Employees open up and share personal experiences
People connect on a much deeper level, and new, more meaningful relationships are formed
Incredible, life-changing, personal growth happens
And of course ⊠people learn, A LOT!
The other part of education in Longâs system, is being a part of a mastermind.
This one is pretty simple to explain: When you start providing growth opportunities, for instance – through book clubs – winners start to emerge. You start noticing unpolished diamonds. The âWâ in R.E.W.A.R.D.S. is all about noticing these diamond team members, and investing in them, to create your next leaders.
Remember Zig Ziglarâs famous quote?
âYou don’t build a business –you build people– and then people build the business.â âZig Ziglar.
âWinners emergeâ is all about noticing these people, and building them.
4. Attitude
âIf you at the world through a clear glass, everything looks clear. But if you sprinkle some dust in that glass, everything will look dirty and cloudy.
“And that is your attitude: If you have a bad attitude, every little thing that happens to you in your life is perceived as [someone is] trying to get me. And you canât have that in your team. Itâs destructive. If someoneâs attitude stinks â get rid of himâ, says Dave.
âHow about family members? friends? relatives?â, I ask.
âIf you surround yourself by people with bad attitude itâs going to rub off on you. The top 5 people you hang out with better have a great attitude, or DROP THEM from your list. I donât care if itâs a relative. Limit your time with that individual if heâs toxic.
“Otherwise, they will wear you down and destroy you as a business personâ
I could go on and write more about this, but I think David made this point crystal clear (get the pun?)
5. Recognition
â65% of people in America say that they have received no recognition from their boss in the last year. Not one time in the whole year! â Dave tells me.
But why is recognition so important? âWhat you recognize is whatâs going to get repeated. What I brag on, is what Iâll see more of. That costs you nothing. It costs you not a single dime to do that. â
Recognition, David explains (at 27:13), is what keeps people engaged. Itâs what makes them do a great job. Itâs what makes âthe gameâ worth playing.
And speaking of the game⊠the rules need to be clear. Your employees need to know what you hold important, and to what metrics will they be held accountable to.
If you want to learn how itâs done at Davidâs company, MyEmployees, listening to what Long shares between 27:40 – 31:45. I got to admit, I never thought about recognition this way before I heard this!
6. Duplication
David has developed in his company what he calls âthe sharkâs teeth leadership development programâ:
Sharks have multiple rows of teeth, so when a shark loses a teeth, a new one immediately fills its place. And Long has modeled his company around this idea:
Every once in a while, he will ask each of his managers two simple questions:
If (god forbid) something happens to you and you canât be at work – whoâs your #1 guy that can replace you?
What are you doing right now to continue developing him/her?
This does a couple of things:
Your most promising employees get invested in, increasing their engagement and their loyalty to you, as well as their value.
Most important – when itâs done from your first employee and onwards – it creates a company like Daveâs â where he can take 22 weeks off and not worry about a single thing!
7. Success
What is your focus? How do you define ultimate success? What matters to you?
For Dave, itâs not the money. Itâs growing people; employees, colleagues, friends and family. Itâs caring, reaching out, and affect people in a positive way. Itâs leaving a lasting impact.
What is success for you? Comment bellow and share, and then⊠go get it! đ
If you havenât already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. Itâs the most amazing way to help the show grow and reach more people!
Affiliate Disclosure: Please note that some of the links above are affiliate links. There is no additional cost to you, and I will earn a commission if you decide to make a purchase.
