IIP 015: How To Get Huge Customers Like Nike, Pepsico And Marriott In Your First Year

Inspiring Innovation Podcast
Inspiring Innovation Podcast episode 015 Get it on iTunes

Starting an Infographic Design Company

18 months ago, John T. Meyer co-founded Lemon.ly, as part of his plan to make the world an easier place to understand. Currently, Lemon.ly achieves this by creating beautiful infographics, but as you’ll find in today’s interview – John has bigger goals than that.

There are few things that make John’s story unique. The first one that comes to mind is the size of his clients. I don’t know many entrepreneurs that in their second business manage to secure mega companies like Nike, Pepsico (owners of the Pepsi, 7UP, Quaker, Tropicana and Doritos brands and 17 other well-known brands), or the Marriott within their first two years in business.

John T. Meyer, Co Founder of Lemon.ly
John T. Meyer, Co Founder of Lemon.ly

But there are other interesting factors. Location, for instance. John and Lemon.ly are located in South Dakota; almost the least populated USA state, and definitely not a major business or technology hub.

And of course, big part of what makes Lemon.ly special is their founder’s story. But first  – what are infographics anyway?

What Are Infographics

The best way to explain what’s an infographic — is to show you one! As you’ll see, it’s a tool to organize data in a visual way that allows us to understand and remember it ; a lot quicker, for a longer time, and at a deeper level.

Starting A Design Business

How did John T. Meyer end up starting Lemon.ly?

Continue reading IIP 015: How To Get Huge Customers Like Nike, Pepsico And Marriott In Your First Year

IIP 014: How To Make Meaningful Friendships In Any Industry

Today, As I sat down to record the intro & outro for episode 14, which should’ve been my interview with John T. Meyer, I realized something.

Salt Lake City

The photo above is the view from the window of the room in which I am sitting. This breathtaking view of Salt Lake City, Utah, and a book I just finished reading, have helped me understand something. Something that I’ve known for a long while, but couldn’t quite explain.

I’ve always been lucky to have the most amazing, supportive, inspiring and generous friends. But – does luck really have anything to do with it? And how come I have more support from my friends today, than ever before? Is it just a lucky strike, or did I unknowingly learned the ancient secret to surrounding myself with the best people I could think of?

As I was drinking coffee and preparing my notes, I thought of Jack, Mary and Camille, who let Julie and me into their breathtakingly beautiful home after spending just 3 days together in a conference 9 months ago. I thought of Phil, who driven from L.A. at 6am in order so spend breakfast with us. I thought of amazing friends that weren’t part of my life less than a year ago – Ralph, Farnoosh, Andy (x2), Benny, John (x3), David (x4), Dennis, Lisa, Stef, Gary, Kamal, Pete, Jared, Cahill, Bernd, Rob, Chris (x2), Dino, Jaime, Gabi, Leah, Nick, Sean, Jeff, Kobi, Nati, Krista, Amy, and many others (if your name isn’t in this list, it just means I don’t want to bore my readers. If you are my friend, you have as you already know, my eternal appreciation). I realized there’s a common thread between all of these people.

Many people told me over the last few months that I’m a great networker, and asked me to share my secret with them. I’ve turned them down because I felt there is no secret. There is no system to the madness. But seeing the whole picture, I realize I do have some things to share.

Inspiring Innovation Podcast
Inspiring Innovation Podcast episode 014 Get it on iTunes

So I am both excited and slightly terrified to publish today’s episode; What you’ll hear today is more of a freestyle conversation than a structured interview. I hope this one-time change of format will be both refreshing and beneficial in helping you make new friendships and relationships that will inspire you, pick you up when you’re down, and be your safety net. Your home away from home. Because this is what these people are for me. And please, let me know what you think.

Next week we’ll be back no normal programming, with John T. Meyer – CEO and co-founder of Lemon.ly.

In this episode you will learn:

  • The one little habit that will make your life (networking, business, clients, personal life) a lot easier.
  • Why win-win is not a friendly proposition.
  • My secret of making new friends. 
  • How to get an interview with Amy Porterfield!

Items mentioned in this episode include:

Sharing the love – gratitude for awesomeness!

My deepest appreciation goes this week to Steve, who made the effort to come and meet me when I was in Salt Lake City. Steve, it was a great pleasure to meet you, and I can’t wait to see your first product take form!

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Stay awesome,
Meron

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Transcript

Continue reading IIP 014: How To Make Meaningful Friendships In Any Industry