IIP 002 : From $500,000 Debt To $22.3M Annual Revenue – Story Of Rand Fishkin & SEOmoz

From Almost-Bankrupt College Dropout To Amazing Success – The Incredible Story of Rand Fishkin

In this episode of The Inspiring Innovation Podcast, I am very excited to share with you the amazing story of co-founder and CEO of SEOMoz — Rand Fishkin .

Today SEOMoz is one of the top SEO software companies online, and has been receiving 2.2 million visitors every month and including 150,000 active & participating visitors. The Ultimate goal for SEOMoz is to spread the idea of openness around marketing. The company also wants to share the power and value of not just SEO but also other marketing channels such as social media marketing, content marketing, email and conversion rate optimization.

But things weren’t always that great. Not so many years ago, the company and its founders have accumulated debt of nearly half a million dollars, and found themselves chased down by collectors. This is where the truly amazing entrepreneurship story starts. From rock-bottom, Rand managed to build an empire.

I always wanted to sit down with Rand and chat, and it’s a great honor to have been given the opportunity. His ability to create such an amazing turn of events, while maintaining noble principles such as transparency, authenticity, exceptionalism and more (that will be covered in the interview) — is what makes SEOmoz so special, and considered to be one of the best workplaces in the world.

In this episode you’ll discover

• How Rand got started at the age of 12
• Why Rand Fishkin started to study finance and not something related to his field of interest
• Why Rand dropped out of college two classes before graduation
• What mistakes Rand and his mum made that drove the family business into a $500,000 debt
• How they turned it around, and made it a successful company, now generating over $22.3M in revenue
• What kind of content you need to write to rank well on Google
• What kind of people will make you and your company successful
• What keeps Rand inspired, and how long he plans to stay with SEOMoz
• Why he admires Bill Gates
• What’s The TAGFEE Code, and why should you adopt one

Items mentioned in this episode include:

• The Beginners Guide to SEO by SEOmoz
• Rand Fiskhin; Twitter, Google+, Facebook, Blog

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Rand’s marriage proposal (on national TV!) and the response

The Proposal

The Response!

I Need Your Help!

Thank you all for checking out this episode of the Inspiring Innovation podcast!

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Thank you again for your ongoing support.

Stay awesome 🙂

Meron

[spoiler title=”Episode 002″]Still in progress, please come back later! [/spoiler]